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Innovation Earns Fluensee a Spot on Supply & Demand Chain Executive 100 List

Asset Management Company is Helping to Transform the Supply Chain

DENVER — July 18, 2007 — RFID-enabled asset management and supply chain solution provider Fluensee has been named to the 2007 Supply & Demand Chain Executive 100, a list that recognizes pioneering solution and service providers that are enabling the 21st Century supply chain.

Fluensee was selected for its suite of asset management software that provides a new level of visibility into the movement and utilization of supply chain assets such as pallets, containers, vehicles, tools and retail products. The company takes a unique platform- and hardware-neutral approach, which allows customers to embrace cutting-edge technologies such as RFID, GPS and sensors, meanwhile preserving their investments in barcodes and other technologies.

"With globalization driving an increasingly competitive time-to-market business landscape, the supply chain is more complex than ever," said Tim Harvie, CEO of Fluensee. "Our simple-yet-sophisticated solutions are squarely aimed at automating asset management to bring new insight and foresight to the supply chain."

The Supply & Demand Chain Executive 100 is presented annually by Supply & Demand Chain Executive Magazine, the executive's user manual for successful supply and demand chain transformation. The list, which appears in the June/July 2007 issue and online at www.SDCExec.com, was selected by a judging committee comprised of editorial staff and the editorial advisory board.

"Our judging committee looked for solutions across a variety of industries, addressing the needs of companies of varying sizes, and assisting in the transformation of a diverse mix of the functions that make up the supply chain," said Andrew K. Reese, editor of Supply & Demand Chain Executive.

About Fluensee
Fluensee's RFID-enabled asset tracking and management solutions improve the visibility, accuracy, security and utilization of a company's mobile and fixed assets. Its end-to-end solutions combine highly configurable and patented software and implementation services with hardware from leading RFID, barcode, GPS and sensor technology providers. Fluensee offers its browser-based, enterprise-class AssetTrack™ solution that tracks IT assets, pallets, tools, equipment and all types of other high-value assets, along with its Yard™ application that is designed to efficiently manage assets in transportation and distribution environments. All of Fluensee's solutions are platform- and hardware-agnostic. Fluensee is a privately held, venture-backed company headquartered in Englewood, Colorado. For more information, visit www.fluensee.com.

For Fluensee Inc.:

(303) 799-0700


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